Fit For A Mom

My ramblings of balancing my passions… fitness, family, & entrepreneurship.

Social Media Pointers Take 20 January 31, 2010

  1. Spend time truly listening to others. It’s called “social media” for a reason. Be prepared to interact consistently.
  2. You can’t win the game focusing on the scoreboard. Focus on the game of engagement and the traffic will come.
  3. Don’t worry about losing followers. Focus on quality and the quantity will come.
  4. Have a goal and measure results. This provides feedback and improvement.
  5. The internet has always been about helping people connect to people.
  6. Pay it forward. Teach and guide others, especially newbies.
  7. Study people who are credible with the type of clients you want to attract.
  8. Marketers aren’t always synonymous with community builders, traffic and followers isn’t always equal to credibility.
  9. Before you start your campaign define your market and their pains.
  10. Everyone and every company gets off message once in a while. Learn to reengage and refocus.
  11. Continually tweak and update your Linkedin profile, your network will be notified as soon as you do. That way you are on the front of their minds should they ever need your product or service.
  12. Social media is changing so quickly that if you stop too long to smell the roses you’ll be out of touch. Be up on your game.
  13. Try a new platform each month, video blogging, FaceBook, tumblr etc. Mixing it up is good for your skills and stems curiosity in others.
  14. You can’t make a robot network for you at a party, why do you think they can do it for you on the web?
  15. Some un-follows are strategic. People want to know if you’re really listening.
  16. You can’t please everyone.
  17. Ping.fm updates FaceBook, Brightkite, Twitter, tumblr and Linkedin statuses all at once
  18. Be careful about auto following your followers. The last thing followers want is the be blasted with DM’s (direct messages for you newbies) touting your business or product and how they can make you one gazillion dollars in 5 minutes.
  19. Be genuine and credible. People can sniff out a phony very quickly.
  20. Most importantly, have fun with it!

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Work For YOUR Dreams, Not Someone Else’s…So Is The Entrepreneur Life January 20, 2010

I can remember the turning point so vividly in my mind.  A friend of mine recommended this book titled, “Rich Dad, Poor Dad”.  I had heard of it before and decided that I’d give it a read.  Little did I know that it truly would be life changing? Now do not get me wrong here, I know that term is used lightly by many gurus, however, in this case it did create a spark.  A spark somewhere deep down that I never knew existed and quite frankly, did not know how to act on it.

So as most people do, I put the thought out of my head and moved on.  Want to know what the thought was? Working for me.  Initially, it was not for the financial freedom, although I have learned that it is not a bad thing and that with financial freedom comes a great responsibility. Most importantly to give back what has been given to you. No, for me it was two-fold.  One, the flexibility of working for myself and raising my children and two, giving 120% for me.  On the surface that sounds selfish, but let me explain that it is just the opposite.  If I could divert that energy into something that I’m passionate about then I could create my own “wealth”, both freedom and financial.  Only at that stage would I be able to contribute even more good, by giving back MORE good to those who I connect with. That is what it is all about.

I read that book in 2005.  Time passed and those thoughts kept creeping back in my head over and over. I would wake up thinking about it, find myself researching and reading everything that had to do with entrepreneurship. I wanted to surround myself with others like me. Working for someone else just did not make sense anymore. I was consumed by my thoughts.  There were times I wondered what was wrong with me. I then knew that someday I would own my own business. It only took a lay off in the corporate world four years later, to give me the push to really do it.  That was last year.  Ironically, I always thought that if I was ever “laid off” I’d have the time to devote to starting something. I guess now I have to prove it.  Strange how the universe and higher power works.

Currently, I own two brand new businesses.  One is a marketing consulting business which focuses on strategy, communication and social media presence for the wellness and small business sectors.  The other is that I am a distributor for Juice Plus which is a whole-food supplement that has over a 15 year research proven history of excellence.  My passion lies within words and wellness….what better way to meld the two? Oh, I am also working on a book as well regarding overcoming tremendous personal obstacles, but that is for another day and time 🙂

I do not intend to sound “cocky”. I am just the opposite, humble.  What suits me best is “driven”. This is me and I am content, at least for a short time.  I always strive for excellence and I have to remind myself to push past my fears and be patient, it will happen.  The attributes of faith, family, tenacity and pushing my limits (guess the last two are essentially the same, huh?) have proved me well in the past.  So, it is those that I rely on now.  I want to leave a legacy and be the best example that I can be to my children now and in the future. I do not want to leave this earth and be known for mediocracy.

Keep the spark alive and do all you can to ignite it.