- Spend time truly listening to others. It’s called “social media” for a reason. Be prepared to interact consistently.
- You can’t win the game focusing on the scoreboard. Focus on the game of engagement and the traffic will come.
- Don’t worry about losing followers. Focus on quality and the quantity will come.
- Have a goal and measure results. This provides feedback and improvement.
- The internet has always been about helping people connect to people.
- Pay it forward. Teach and guide others, especially newbies.
- Study people who are credible with the type of clients you want to attract.
- Marketers aren’t always synonymous with community builders, traffic and followers isn’t always equal to credibility.
- Before you start your campaign define your market and their pains.
- Everyone and every company gets off message once in a while. Learn to reengage and refocus.
- Continually tweak and update your Linkedin profile, your network will be notified as soon as you do. That way you are on the front of their minds should they ever need your product or service.
- Social media is changing so quickly that if you stop too long to smell the roses you’ll be out of touch. Be up on your game.
- Try a new platform each month, video blogging, FaceBook, tumblr etc. Mixing it up is good for your skills and stems curiosity in others.
- You can’t make a robot network for you at a party, why do you think they can do it for you on the web?
- Some un-follows are strategic. People want to know if you’re really listening.
- You can’t please everyone.
- Ping.fm updates FaceBook, Brightkite, Twitter, tumblr and Linkedin statuses all at once
- Be careful about auto following your followers. The last thing followers want is the be blasted with DM’s (direct messages for you newbies) touting your business or product and how they can make you one gazillion dollars in 5 minutes.
- Be genuine and credible. People can sniff out a phony very quickly.
- Most importantly, have fun with it!
Cat’s In The Cradle January 30, 2010
In the car this morning I heard the song “Cat’s in the Cradle.” This is a 1974 folk rock song by Harry Chapin from the album Verities & Balderdash. The single topped the Billboard Hot 100 in December 1974. As Chapin’s only #1 hit song, it became the best known of his work and a staple for folk rock music.
The song is told in first-person by a father who is too busy to spend time with his son. Though the son repeatedly asks him to join in childhood activities, the father always responds with little more than vague promises of spending time together in the future, which is peppered with images from nursery rhymes. While the son longs to spend time with his father, he continues to admire his father. This ultimately shapes the son’s future behavior. The final verse is a reverse of the roles; where the father asks his now grown-up son to visit, but the son responds with his father’s line. The father then reflects that they are both alike.
I am a big fan of this song for multiple reasons and it is a well-played favorite on my iPod. This song is one of the rare few that continues to resonate with me every time I hear it. It makes me think, “Ok, are my priorities in shape?” There was a time, not long ago when they were not. I remember hearing that song play and I was flooded with emotion. Trying to fight back the tears, I knew why they were there. I was working a lot and my son was only 6 months old. I saw him briefly in the morning and by the time I came home, we spent roughly an hour and a half together. Total time = 2.5 hours. I compensated, or so I thought, by cramming as much time on the weekend as I could. That coupled with catching up on errands and laundry, did not lead to quality.
After my corporate lay off, I had a chance to reflect. I now realize that I DO need to work, both for financial and personal reasons. However, I am beginning to realize that this can be on MY terms. I do not need, nor do I want a long commute, long hours, and lots of travel.
As a woman born after the feminist revolution of the 60’s, I know that those courageous women paved the way for my generation to have it all. Don’t get me wrong, I do want it all…career AND family. But, I want them to be balanced. I want to remember this time with my kids as much as I remember my purpose and my work. Chapin’s song is always close to heart. I know that my children are watching me. I have experienced them wanting my attention. I have been guilty of pushing my 13 year old daughter away and telling her “I’m busy.” I have done the same with my 6 year old, as well as having put my 17 month old son in front of the TV. But I have also learned to push away other things and telling them that “I’m busy.” Work will be there. It always will be calling your name. Kids will not. I do not want to look back and wonder, “where did the years go?” Not to mention my daughter (who will be in college in 5 years) telling me, “I’d love to see you mom, if I can find the time.”
25 Ways To Wellness… November 2, 2009
Because of my wellness background, I am always asked various questions and sought out for advice. I try to provide the best wisdom possible and below is a synopsis of 25 snippets of advice. I do not know everything, but I do hope you enjoy reading a few of my “tips”….
Keep a positive attitude * Stop smoking if you haven’t already * Be active in some fashion every day * Control your stress * Maintain close, personal relationships * Resolve conflicts peacefully * Practice gratitude * Eat fruit for dessert * Make it a habit to have at least one vegetable with every meal * Buy organic when possible * Drink water throughout the day * Avoid secondhand smoke * Celebrate life * Love yourself * Pay it forward * Take time for you, everyday * Eat foods closest to nature * Make healthy and active living a family virtue * Be passionate about what you do * Ask yourself, “What kind of life do I really want?” * If you have children, tell them you love them * Step outside your comfort zone * Go vegetarian once a week * Get outside * LIVE!
Running With Ghosts and Goblins…and a Yellow M&M October 30, 2009
Last Sunday I ran a 10K which was very exciting for multiple reasons. One, to race is always a challenge, but this was so laid back that it was a nice breather. Two, this was unique in that it was a Halloween theme. After having lived all over the country, my husband and I decided to move back closer to family and lucky for me my dad is a runner too. Six weeks before the race, I called him up and after thoroughly convincing him that he wouldn’t have to wear any kind of “costume” he agreed. That morning as he sat down in the seat, I was thinking, “Why, am I doing this? I am going to freeze!” I have to fill you in with the fact that we moved from Southern California and back to where there are now seasons, four distinct ones to be exact. Driving down the road I summon up the courage to look at the temperature reading on the dashboard of my Jeep. It screams back at me with that bright green hue 38 degrees. Seriously.
We arrive and find a place to park and head on up to the start line. Before taking our place, we stand in line to use the infamous race port-a-potty. This is one of the situations in my life (next to the monthly thing) that I wish I was a man. I proceed to pull down and pull up all of my layers while trying to feel what I am supposed to feel. You get the idea. Ms. SoCal girl forgot her gloves, or should I say it did not cross my mind to bring them. Rest assured that it was the first thing on my mind in that bathroom and I was kicking myself for my hands being red and frozen.
After stumbling out the door I reach the facet where water comes out via the foot pump. So here I am pumping this make-shift sink with my foot and anxious to get the 5 million germs off of my hands, when at that moment, the water hits my hands and it is ICE COLD. Why again would I have thought that it would have been warm since it was probably sitting out all night? After peeling off the layer of ice (of course I am exaggerating, but darn it that’s what it felt like) on my hands, I looked at my watch and realized it was almost time.
We take our place. The gun goes off and the race begins. I start running and slowly I began to notice all of the costumes and the original reason that I was excited. I became intrigued by what I saw and made it a game to take notice of all the varieties of costumes. Witches, ghosts and goblins were the norm, however there were a few that stood out in my mind; The Jedi knight, the jockey with the horse actually attached to him, JFK, a fly with huge wings which clearly affected his equilibrium. Unless, he was just drunk which I would have had to be to wear that awful contraption! Of course I cannot forget the yellow M&M. He stood out in my mind the most because that was my favorite color as a child and M&M’s were so yummy. Who am I kidding? They still are!
After I locked my eyes on him, I started to feel sorry for the poor guy. His running form was all over and he was sweating, a lot. But, there was a smile on his face. Not to mention a smile on mine and many others. After a couple of miles I began to warm up and enjoyed the sights and sounds. MJ would have been proud that “Thriller” was played on almost every street corner and that the crowd was having just as much fun as the runners, if not more. With 2 miles left, my competitiveness started to kick in and I set my eyes on the witch in front of me. Just as I was about to pass her, she veered off to the side. It was then that I realized that little voices were saying, “Mommy, mommy, we are so proud of you”. I turned to see two little girls around three and six hugging their mom. I had to rub my eyes to clearly see. It was then that I was brought back to my original state of mind. Take it slow and enjoy the ride, er run.
Happy Halloween Mr. M&M guy and everyone!