- Spend time truly listening to others. It’s called “social media” for a reason. Be prepared to interact consistently.
- You can’t win the game focusing on the scoreboard. Focus on the game of engagement and the traffic will come.
- Don’t worry about losing followers. Focus on quality and the quantity will come.
- Have a goal and measure results. This provides feedback and improvement.
- The internet has always been about helping people connect to people.
- Pay it forward. Teach and guide others, especially newbies.
- Study people who are credible with the type of clients you want to attract.
- Marketers aren’t always synonymous with community builders, traffic and followers isn’t always equal to credibility.
- Before you start your campaign define your market and their pains.
- Everyone and every company gets off message once in a while. Learn to reengage and refocus.
- Continually tweak and update your Linkedin profile, your network will be notified as soon as you do. That way you are on the front of their minds should they ever need your product or service.
- Social media is changing so quickly that if you stop too long to smell the roses you’ll be out of touch. Be up on your game.
- Try a new platform each month, video blogging, FaceBook, tumblr etc. Mixing it up is good for your skills and stems curiosity in others.
- You can’t make a robot network for you at a party, why do you think they can do it for you on the web?
- Some un-follows are strategic. People want to know if you’re really listening.
- You can’t please everyone.
- Ping.fm updates FaceBook, Brightkite, Twitter, tumblr and Linkedin statuses all at once
- Be careful about auto following your followers. The last thing followers want is the be blasted with DM’s (direct messages for you newbies) touting your business or product and how they can make you one gazillion dollars in 5 minutes.
- Be genuine and credible. People can sniff out a phony very quickly.
- Most importantly, have fun with it!
25 Ways To Wellness… November 2, 2009
Because of my wellness background, I am always asked various questions and sought out for advice. I try to provide the best wisdom possible and below is a synopsis of 25 snippets of advice. I do not know everything, but I do hope you enjoy reading a few of my “tips”….
Keep a positive attitude * Stop smoking if you haven’t already * Be active in some fashion every day * Control your stress * Maintain close, personal relationships * Resolve conflicts peacefully * Practice gratitude * Eat fruit for dessert * Make it a habit to have at least one vegetable with every meal * Buy organic when possible * Drink water throughout the day * Avoid secondhand smoke * Celebrate life * Love yourself * Pay it forward * Take time for you, everyday * Eat foods closest to nature * Make healthy and active living a family virtue * Be passionate about what you do * Ask yourself, “What kind of life do I really want?” * If you have children, tell them you love them * Step outside your comfort zone * Go vegetarian once a week * Get outside * LIVE!
Candy as a reward? October 19, 2009
Halloween is just around the corner and the abundance of candy has made me once again think about how my daughter randomly has it in the bottom of her backpack. The wrappers were the first clue and then I would start to find pieces that she had yet to eat. Three weeks into the school year, I had enough. I ask her “where in the world are you getting this from? Her reply, “my teacher”. What? Why would your teacher give you candy I ask? In her matter-of-fact six year old tone, she says, “Well mom, because our class was good”. Hmm….because they were good. Before saying anything further and risk looking like the crazy momma, I tell her to finish her homework.
My mind becomes flooded with various thoughts such as: Why does our society have this love affair with food? Why are we teaching our children that there is a cause and effect relationship with behavior and food? Finally, why as a healthy mom do I not have any control or say over what is going into my child’s mouth? Now keep in mind, I am all for occasionally taking my kids to the ice cream shop or giving them a piece of candy. I like ice cream just as much as the next mom. However, the key is “occasionally”. Furthermore, I as a parent, should be the one that has a voice in what I allow my child to eat. Now, I do expect that when she is at school there will be the occasional birthday treat or holiday party treat, but a treat just because she was “good?” I would suspect that it would be just as easy for a teacher to provide “trinkets” as “treats”. Those can easily be bought at a dollar store and used as rewards for the children that are good in class.
This issue filters in to another, which is the alarming obesity rates in this country and how are children are exhibiting chronic disease symptoms which normally would not present itself till adulthood. Those such as high blood pressure and diabetes are becoming commonplace, when even 20 years ago were unheard of in a 10-year-old.
Having a wellness background as a consultant, trainer and co-founder of an active living organization, I know I am biased. So tell me teachers, is there an alternative way to giving candy based on a child’s good behavior? I think there is. Communities, parents, as well as schools are all an integral part of tackling this obesity issue. We have an ethical responsibility to our children and their future to make sure that we give them the best start possible. As a wellness consultant, I have made an appointment with the principle to see how I can assist with making changes. Small changes turn into big changes and you have to start somewhere. Rather than pulling out the candy from the backpack, I would be overjoyed to pull out a flower plastic ring instead!