Fit For A Mom

My ramblings of balancing my passions… fitness, family, & entrepreneurship.

Social Media Pointers Take 20 January 31, 2010

  1. Spend time truly listening to others. It’s called “social media” for a reason. Be prepared to interact consistently.
  2. You can’t win the game focusing on the scoreboard. Focus on the game of engagement and the traffic will come.
  3. Don’t worry about losing followers. Focus on quality and the quantity will come.
  4. Have a goal and measure results. This provides feedback and improvement.
  5. The internet has always been about helping people connect to people.
  6. Pay it forward. Teach and guide others, especially newbies.
  7. Study people who are credible with the type of clients you want to attract.
  8. Marketers aren’t always synonymous with community builders, traffic and followers isn’t always equal to credibility.
  9. Before you start your campaign define your market and their pains.
  10. Everyone and every company gets off message once in a while. Learn to reengage and refocus.
  11. Continually tweak and update your Linkedin profile, your network will be notified as soon as you do. That way you are on the front of their minds should they ever need your product or service.
  12. Social media is changing so quickly that if you stop too long to smell the roses you’ll be out of touch. Be up on your game.
  13. Try a new platform each month, video blogging, FaceBook, tumblr etc. Mixing it up is good for your skills and stems curiosity in others.
  14. You can’t make a robot network for you at a party, why do you think they can do it for you on the web?
  15. Some un-follows are strategic. People want to know if you’re really listening.
  16. You can’t please everyone.
  17. Ping.fm updates FaceBook, Brightkite, Twitter, tumblr and Linkedin statuses all at once
  18. Be careful about auto following your followers. The last thing followers want is the be blasted with DM’s (direct messages for you newbies) touting your business or product and how they can make you one gazillion dollars in 5 minutes.
  19. Be genuine and credible. People can sniff out a phony very quickly.
  20. Most importantly, have fun with it!

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2 Responses to “Social Media Pointers Take 20”

  1. Hi Jamie, great post about social media. Lots of good points! Great blog too!

  2. Lillie Says:

    These are excellent guidelines. I recently became more involved in the social media connections and learning my way around. The tips are invaluable. Thanks.


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